Great East Butcher Company • LOCAL BUSINESS
Taking Local Online
Like a lot of small businesses in the year 2020, Great East Butcher Company came to the quick realization that they needed a more robust online presence and better functionality when it came to online ordering and curbside pick-up. Here’s how we delivered.
Web Design
• 
Copywriting
• 
E-Commerce
HERE’S THE LOWDOWN
2020. The year that online ordering went from simply being convenient to being absolutely necessary. Great East Butcher Company, a butcher and food market located in Scarborough, Maine, had a website with online ordering capability, but in general, they were in need of a brand refresh and website redesign. While we were at it, we set them up with an e-commerce system with greater functionality when it came to online ordering and curbside pickup. With all the uncertainty of a tumultuous year, we wanted to create a user experience that had the same ease and familiarity as walking into your friendly neighborhood deli.
A Hand-Crafted Aesthetic

First and foremost, Great East Butcher Company needed a design refresh. They’re a business particularly focused on local and artisan foods, so we wanted to create a website with that same local, “hand-crafted” vibe.

A Fresh, Local Feel

Our hero banner was a collective effort between our design and content teams. Design selected a beautiful, rustic looking meatboard full of delicious-looking, high-quality cuts, which played into the hand-crafted, artisan aesthetic we mentioned above. Our copywriter came up with a tagline that emphasized the fresh and local quality of Great East’s offerings.

Your Neighborhood Butcher

We pulled in classic butcher design elements where we could – you’ll see hand-drawn illustrations of cuts of meat, butcher paper backgrounds, and beautiful, vivid food imagery that draws the eye and sets a high standard for Great East’s products.

Take a Look at the Menu
An important part of Great East Butcher’s web design were their menus. They have multiple — one for each category of their business: the deli, the butchershop, the market, plus a series of specialty menus. We spent a great deal of time during the discovery phase of the project creating an organized and streamlined user experience that would make each menu easily accessible and understandable. Each individual menu item links to the site’s online store.
Order Online with Ease
With regular operations curtailed by the pandemic, having an online shop was essential for Great East Butcher Company. Our development team created a proprietary e-commerce platform that set Great East up with an easy-to-use online shop, allowing users to select any product or meal for curbside pickup.
E-Commerce as an Artform
As with any e-commerce project, we want to be absolutely sure the shopping process is streamlined and conversion-friendly. We used best UX practices when creating our product pages and check-out process: clean design, clear calls-to-action, and logical processes from selection to payment.
Keep ‘Em Coming Back for More
On a website already packed with value, we took it a step further by creating a blog in which Great East Butcher company could share recipes, cooking tips and tricks, featured vendors, and more. A blog is a great way to turn a website into a valuable resource, keeping users coming back in between shopping for food.
Let's work together to bring your vision to life.
PROJECT TEAM
Orion Alden
CREATIVE DIRECTOR
Jennifer Chew
PROJECT MANAGER
Maggie Nugent
Content Director
Lena Ovcharenko
Developer
Hunter McPeak
DESIGNER
Meet Side•Sea
This project had a lot of moving pieces that required a high degree of web functionality, from multiple menus to online ordering and curbside pickup. It was a great opportunity for us as a team to delve into the issues that small businesses are facing during the pandemic and figuring out the best ways to help. Great East Butcher was the perfect client to work with on these issues, and we're thrilled that we were able to set them up with an online store that is simple and efficient.
Jennifer Chew
Project Manager
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