The first big obstacle we were tasked with tackling: finding a way to engage CBA’s multiple audiences. The website needed to function as a resource for past, present, and future students of the program; most notably, they wanted a way to keep their alumni engaged after completing their fellowship.
Our answer to this was to build an interactive directory for past and present student fellows. Users that fell into these categories had access to an active profile which they could update with their current and future projects. This allowed and motivated fellows to return to the site as a way to stay connected with their past and present students.
voice of your brand.