As with every project, we started with a Creative Consultation and Information Architecture exercise to get a good understanding of FCDE’s preferred visual aesthetic, and to establish the basic structure of the site. FCDE recently had a new logo made, which we used as inspiration for the site’s color palette.
We ended up taking inspiration from FCDE’s old logo as well, which we caught a glimpse of at the beginning of the project. It featured a basket weave pattern, which we ended up pulling and using as a design flourish throughout the site. You’ll see the basket weave pattern framing content sections, breaking up white space, and guiding the users’ eyes down the page.
voice of your brand.