When we establish color palettes, we like to think about the psychology of color. Blue is one of the world’s most well-loved colors, bringing feelings of calm, serenity, and trust. We used a bright royal blue as the base of the palette, pairing it with white to establish that clean, professional feeling. We added in a darker navy for text, the footer, and certain overlays to create variety and cohesion.
We wanted to set Unitec apart from other elevator sites out there, so we decided to play with our header and navigation and create something a little more unique. We used that “U” shape from the logo to frame both the logo and the calls to action at the top of the page. This made for a clean, simple header that reduced the critical calls to action down to two options — contact and menu.
voice of your brand.