WeAre had already created a professionally produced music video, which immediately inspired our design team. We loved the close-up shots of a diverse array of faces, and pitched an idea to WeAre to reshoot those close-ups in a way that we could use for an interactive hero banner. They were on board, which led to a totally unique and captivating hero impression that sets an impressive tone for the rest of the site.
Because we were so happy with the video footage that WeAre supplied, we wanted to get as much mileage out of it as possible. We ended up creating a parallax scrolling experience on the homepage in which the video followed the user down the page, playing behind a cut-out of the organization’s logo.
voice of your brand.