As always, we began the web design process with a thorough discovery process, talking with founders Eleanor and Litsa about their work and gauging their aesthetic preferences during a creative consultation that included different types of imagery, text, colors, and more. When dealing with a heavy subject like death and grief, color and imagery selection become integral to the success of the website.
Once we had a clear understanding of What’s Your Grief’s purpose, our design team set to work on creating the hero impression. The hero impression sets the tone for the rest of the site and we knew we wanted to avoid any dark or sad imagery. We started looking at abstract art that alluded to the circle of life in nature, but left exact meaning open to interpretation. The art we used for banner imagery throughout the site is bright, vivid, and hopeful.
We used color psychology to create the site’s overall color palette. Starting with yellow, a color most associated with optimism, we picked out two additional complementary colors. A minty green color, which is associated with stress relief, and blue, one of the world’s most universally loved colors, come together with the yellow to create a calming, peaceful, and welcoming palette.
voice of your brand.