Magic That Means Business
Events with Magic Powers
Ever heard of a Corporate Magician? Neither had we until we met the incomparable Phil Smith, a Maine-based but nationally-acclaimed magician who dedicates his craft to elevating corporate events and trade shows. For decades, Phil has used his incredible skill and charismatic personality to help draw and sustain attention at trade show booths, corporate trainings, company events, and more. His business model is totally magical and unique, so we knew we needed a brand and website to match. We laid the groundwork with a new logo, sprinkled in some fun messaging, and then nailed the grand finale with a beautiful website to tie everything together.
A Suite of Services
A clean, interactive services grid can be foundational to a well-organized website. We added an effect that reveals a quick overview of each unique service as you roll your mouse over the tile.
In a time when every process needs to be virtual, we wanted to offer a seamless, contactless booking experience. Our design team created this beautiful, branded booking form for easy correspondence.
Sharing the Magic
Through their blog, Corporate Magician has created a wealth of knowledge for his current and prospective customers. Blog posts can be filtered by service, so users can learn more about what Phil can do to elevate their events.
Design that Captivates
Each individual service page uses compelling imagery, digestible content, and front-and-center calls to action to ensure an efficient and enjoyable user experience as users browse Phil’s offerings.
Bringing the Performance to Life
Our design team was immediately inspired by Phil’s commitment to performance. We ended up creating a color palette reminiscent of an old theater. The blackness of sitting in the dark before the stage lights come on, the dark red of the velvet curtain, the pops of incredible imagery and brightness - all of these elements evoke the excitement and anticipation of a breath-taking night at the theater. We used playing card symbols as a flourish to remind users this wasn’t just any show - it was a magic show.
A Standing Ovation
One of the most delightful parts of our job is meeting people like Phil, who have a totally unique and fun business model that they use in completely innovative ways. The Corporate Magician has since had to push his business even further into new territory by taking his shows completely virtual, and we have faith he’ll continue to wow audiences on-screen. Click below to see his full site!