Medair
Emergency Relief and Recovery
A Global Nonprofit
Medair is a humanitarian organization that believes that aid is so much more than simply dropping in supplies for those in need. Medair identifies populations that need help the most, and immerse themselves in those communities to provide much-needed support and relief, staying as long as it takes for the community to recover with dignity. With highly experienced teams who work at the highest standards, Medair works side by side with suffering communities with unparalleled skill and care.
A Complex Fundraising Challenge
When Medair approached us, they had a unique problem: With seven different offices all over the world, they were struggling to create a comprehensive fundraising platform that could handle the different currencies, language logic, and charitable giving rules and regulations associated with their locations in Switzerland, France, Germany, Netherlands, U.S., Canada, and the U.K. They needed a simplified way to direct their visitors from all over the world to a conversion-friendly landing page that associated with the correct country.
“Thank you all so much for all your hard work on the donation page. This is a huge accomplishment for us and a moment that many have been waiting for.”
Myressa Nichols
Digital Marketing Officer
Medair
The Solution - Hopsie
As a solution to their fundraising complications, we created a system that automatically applied Medair’s complex logic based on the IP location of the user, so that they would be redirected to the correct site based on their location. Medair had been manually issuing receipts in the appropriate language and currency to their donors all over the world, so we automated that system and integrated several different payment options that could handle different currencies transactions, including Stripe, Ingenico/Ogone, PayPal, iDeal, GiftAid, SEPA, and more. In order to ensure that donors received the correct correspondence after giving, we used Hopsie to segment them based on which international office they gave to and sent localized emailed receipts that corresponded with their native language. In order to achieve maximum conversions, we worked collaboratively with Medair’s internal marketing lead and internal designers to produce a conversion-focused design that we then handed to our developers who built it pixel perfect and to spec.
