Old Orchard Beach Campground

Go Camping

Family Camping at its Finest

Old Orchard Beach Campground is the perfect place to relax and enjoy time with your family. Sit by the fire with family and friends, play a game of horseshoes or cornhole, swing on the swings, swim in the pool, or play a game of basketball or whiffle ball. When they partnered with side • sea for a logo refresh and website redesign, they wanted to make sure that their new aesthetic - while modern - would evoke the old school feeling of camping on the Maine coast.

Design Evolution


During our Logo Refresh process, our design team played around with natural symbols like sun, water, and trees. These are the final four logo options that we presented to the client.

Product Rebrand


Once a final logo is chosen, one of the funnest parts of the branding process is mocking up potential merchandise adorned with the fresh new logo.

Merging Modern Functionality With Nostalgic Design

As we worked on OOB’s new website, we knew we wanted to create a site that merged modern functionality with retro design elements. Users should be able to use the site to seamlessly browse and book campsites, but also feel the sense of nostalgia evoked by summer camping traditions. While the site functions as a modern tool for information and booking, you’ll see that retro flair in the design’s color palette, icons, and logo. When all is said and done, we have an accessible, easy-to-use website that showcases Old Orchard Beach Campground’s authentic experiences.