SeaChange Capital • Nonprofit
A Relentless Nonprofit Champion
side • sea devotes most of its work to helping nonprofits navigate the digital world. So we met our match when we teamed up with SeaChange Capital, an organization that helps nonprofits navigate the incredibly complex world of finances and development.
Web Design
HERE’S THE LOWDOWN
Finances are hard for anyone to navigate, let alone a boot-strapped nonprofit. SeaChange wanted their new website to be as accessible and inviting as possible, providing clear solutions and calls-to-action that wouldn’t intimidate prospective clients. We partnered with SeaChange to create a modern, easy-to-use website that would allow SeaChange to showcase their services and impact in an accessible way, and that would speak to two distinct audiences: nonprofits that needed financial support, and investors who were interested in helping fund these projects.
Presenting Two Distinct Options

SeaChange opted for us to start by presenting them with two very different homepage concepts for them to choose between. The first concept we presented utilized a side-navigation and a very clean and professional look, with more white space and a limited color palette. 

The Winning Choice

Our second concept was a bit more vibrant and relied more on color and imagery than the first. It used a standard top-navigation, and we used that color and imagery to create a design that really resonated movement and progress. The client chose this concept.

A User Friendly Architecture
Creating a user-friendly information architecture was an important part of this project. The website speaks to two different audiences: nonprofits that need funding, and investors who are interested in providing those funds. We wanted to make sure that users could get to the information they needed to have a successful visit to the website. This meant a comprehensive navigation and a user experience that included jumping-in points to all the critical pages throughout the site.
Creating an Impact Portfolio
SeaChange has helped a ton of nonprofit organizations with funding and wanted to reflect that work on their impact page. We created a grid in which users can filter through projects depending on which SeaChange “fund” was associated with said project. Each one of these little portfolio cards expands to reveal more information.
Browse By Fund
SeaChange helps nonprofits using six different funds, each one with certain qualifications and purposes. We designed this cool, functional chart that allows users to browse through each of the funds and all the different information pertaining to each. When you click on a particular fund, all the information in the boxes changes to match that fund.
From Free-Hand to Digital
SeaChange wanted a visual that could illustrate the different avenues through which they can aid nonprofits. They put their thoughts on paper as a hand-drawn sketch, and our design team turned it into this comprehensive, branded diagram that illustrates all the key partners and stakeholders and their roles within the SeaChange ecosystem.
Let's work together to bring your vision to life.
PROJECT TEAM
Orion Alden
CREATIVE DIRECTOR
Hunter McPeak
DESIGNER
Maggie Nugent
Content Director
Jennifer Chew
PROJECT MANAGER
Steve Stromick
Developer
Meet Side•Sea
The imagery and design flourishes we used throughout the site really represented movement and motion to reflect SeaChange's commitment to helping nonprofits grow and progress. I love how vibrant and alive the pages feel, while still conveying some really important information. We always want design and content to complement and elevate the other.
Orion Alden
Creative Director
Explore the Finished Project
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