ShareWell Children’s Museum

Playing Our Way to a Better World

21k Square Feet of Awesome

At ShareWell, play is so much more than idle time with toys — it’s an integral time when kids learn how to interact with the world, and that through play, we can teach young minds about social justice, civic engagement, and culture.

Creating the ShareWell Brand

Formally called the Zimmer Children’s Museum (now Cayton Family Museum), the organization was launching ShareWell as its new overarching brand, which included two main arms: programs for young children at the Zimmer, and YouTHink, a program for adolescents and young teens. ShareWell wanted a new website that would introduce their new brand, distinguish between their programs, and act as gathering place to showcase news, events, classes, camps, and programs in an organized and easy-to-understand way.

To do this, we created an initial landing page that asks users to choose between the children’s museum and a portal to the YouTHink site. Once inside the museum site, users can easily navigate between important museum information and featured programs and events. Because we wanted the site to be as image-driven as possible, we created an image mosaic on the homepage that acts as a secondary navigation system.