ShareWell Children’s Museum
Playing Our Way to a Better World
21k Square Feet of Awesome
At ShareWell, play is so much more than idle time with toys — it’s an integral time when kids learn how to interact with the world, and that through play, we can teach young minds about social justice, civic engagement, and culture.
Programs that are Easy-to-Browse
A clean but vibrant tabbed system organizes the museum's classes, camps, and events.
A Mosaic of Activity
The museum's different exhibits stand out in this colorful mosaic.
Creating the ShareWell Brand
Formally called the Zimmer Children’s Museum (now Cayton Family Museum), the organization was launching ShareWell as its new overarching brand, which included two main arms: programs for young children at the Zimmer, and YouTHink, a program for adolescents and young teens. ShareWell wanted a new website that would introduce their new brand, distinguish between their programs, and act as gathering place to showcase news, events, classes, camps, and programs in an organized and easy-to-understand way.
A Playful & Progressive Site
ShareWell’s programs and exhibits are the highlight of their organization, so we created a mosaic feature on that dedicated page that gives users an interactive way to engage with their different exhibits, while a tabbed system organizes their classes, camps, and other events. The colorful, playful, and energetic design reflects Sharewell’s strong brand, and makes clicking through their site as fun as the organization itself.